Russia and the UK have already warned their citizens not to travel to Turkey, which is not a good sign for the tourism sector as visitors from these countries make up the bulk of tourism to the country.
"The situation is alarming to the tourism industry," Osman Ayik, the head of a hoteliers' association in the Mediterranean province of Antalya, where Turkey's largest and most popular seaside resorts are located, told Anatolia news agency. The outbreak, he said, erupted just as sales for the summer season were about to begin.
Another industry representative, Tayfun Zeytinbas, who heads an association of hotel managers, said that "the spread of bird flu to Antalya will pose a great danger to the sector. Even if there are no cancellations, we will be asked to discount prices."