The international economic crisis has changed the plans of some foreign companies who had been scheduled to attend the fair, said Rana Dinç, a member of the CNR Holding board. But the fact that i-deco has been able to grow despite the slowdown, she says, is indicative of its wide appeal. "I hope that i-deco will be of help during this period of crisis," Dinç said.
Organized by Sine Trade Fairs Inc., an affiliate of CNR Holding, i- deco is a unique event in Turkey and in Eurasia for high-end design and luxurious decoration. "This fair brings together the concepts of dcor and design [and] designers, producers and consumers," said Sertac Ersayın, the Istanbul branch manager of the Industrial Designers Society of Turkey. "This fair has not just experienced a physical growth in terms of attendees, but it has also grown in introducing a new paradigm of thinking about the concepts of dcor and design."
The fair is making great efforts to bring together cutting-edge and leading figures in design. The i-deas Hall, the artistic and non-commercial part of i-deco, will welcome world-renown designers to display examples of world trends in decoration and design. Some of the designers expected in attendance are Luca Nichetto (with Guzzini and Foscarini), Samuele Mazza (with the Visinnaire collection of IPE Cavalli), Stefan Diez (with Authentics and Moroso), Jeff Miller (with Cerruti/Baleri) as well as Jason Miller and Roberto Lazzeroni (with the Streamlined collection of IPE Cavalli).
The designers will give informational lectures during the event. Nokia Design Director Eero Miettinen and IDSA Chairman Ron Kemnitzer will also join the seminar program. Aziz Sarıyer, Arif Özden, Atilla Kuzu, Raşit Karaarslan and Erdem Akan are among the famous names who will represent Turkish contemporary design.
In addition to the well-established market leaders, i-deco is also tapping the creative energy of the up-and-coming generation of younger designers with an exhibit hall dedicated solely to displaying their visions.
As part of its mission of looking forward and staying, i-deco has adopted themes of green, nature and the environment for this year’s event and will line the entrance hall with a simulated forest floor. Organizers warn that it may be difficult to tread in high heels.